KFC Spain Takes Nostalgia to a New Level with Fried Chicken Tamagotchi

Move over iPhones, there’s a new “must-have gadget” in town—though this one is more crispy than cutting-edge. KFC Spain has debuted the “Eduardochi,” a Tamagotchi-inspired digital pet shaped like a fried chicken drumstick. Yes, it’s real, and yes, it’s as delightfully bizarre as it sounds.

What’s the Deal?

The Eduardochi is part nostalgia, part marketing genius. Designed to resemble the iconic Tamagotchi pets of the 1990s, this quirky device lets users “care for” Eduardo, KFC’s now-famous anthropomorphic chicken leg mascot. Players can feed Eduardo, nurture him, and watch him grow—all via a retro-style screen and a few buttons. It’s not just a toy; it’s a clucking homage to simpler (and crunchier) times.

But there’s a catch. The Eduardochi is a limited edition item available only through KFC Spain’s app with a purchase of €3.99 or more. Units are capped at 26,000, so act fast before this chicken flies the coop.

From Meme to Mascot to Tech Icon

Eduardo started as a meme—a tongue-in-cheek, fried delight that became a social media sensation back in 2020. Since then, KFC has transformed the quirky character into a marketing chameleon. Eduardo has graced Christmas ornaments, starred in advertisements, and even inspired a chicken-scented perfume called “Eau d’Uardo” last year. The Eduardochi is the latest in this finger-licking-good franchise, designed to tap into millennial nostalgia while attracting tech-savvy foodies.

Marketing Madness

KFC pulled out all the stops for this launch. They even set up an Apple Store-inspired pop-up in Madrid’s Plaza de Callao to showcase the Eduardochi in all its minimalist glory. Shoppers could snag the digital pet alongside exclusive discounts and other promotions. The dramatic unveiling, complete with sleek lighting and tech-inspired vibes, was clearly designed to poke fun at the seriousness of high-end gadget culture.

The Ups and (Fried) Downs

While the Eduardochi has certainly sparked curiosity, it also raises some hilarious questions. Will caring for Eduardo make you crave chicken at inconvenient hours? Will kids in 2044 be nostalgic about raising pixelated drumsticks? And most importantly, is it emotionally taxing to keep a chicken leg happy? The device may not have cutting-edge features, but it offers a heavy helping of humor and creativity.

Final Takeaway

KFC Spain’s Eduardochi is proof that fried chicken knows no bounds—not even in the digital pet world. It’s a nostalgic, absurd, and utterly charming way for the brand to keep customers clucking with delight. Whether it’s a marketing gimmick or a genuine pop-culture phenomenon, one thing’s for sure: KFC just served us a plate of fun we didn’t know we needed.